Below are pieces uploaded to Inside The Game month-by-month, along with a brief description of each post:
October 2017:
Football Club Video Campaigns: Lights, camera, reaction! – A look at the success (or lack of) video campaigns created by football clubs and how can they be an important asset.
The Class of 140 Characters: How Cathy Wood’s workshops are preparing budding footballers – An article looking at what tips are given to academy footballers to help them have a positive online footprint thanks to social media workshops.
Bristol City’s Twitter – The GIFs that keeps on giving – How something as simple as goal updates on Twitter have managed to go viral for Bristol City.
Think before you tweet – featuring Andy Carroll, Barcelona and… Newport County – A post on three footballers whose old tweets have come back to haunt them and what the PR advice given to players on this should be.
November 2017:
PR Own Goals featuring Bayern Munich, The FA and Chesterfield FC – A listicle looking at three moments in football when clubs seriously missed the target PR wise and what the implications were.
There’s Only One Rex Secco: A look at successful PR stunts surrounding football – How PR campaigns surrounding football from The Social Chain, Dogs Trust and Pringles were a success and met their target audience.
When The Cameras Came To Town: Big Ron Manager, Orient: Club For a Fiver, Next Goal Wins – Is There a PR Benefit? – The pros and cons PR wise of agreeing to a fly-on-the-wall documentary and how reputations can be enhanced or destroyed because of them.
December 2017:
Crisis Management in Football: A How To – Football always finds itself covered in controversy; this is where PR comes into play. Find out what should a club do when it all goes a bit Pete Tong.
The Price You Pay When Twitter Goes Wrong featuring Rio Ferdinand, Ashley Cole and others – Social media guidelines are in place at football clubs but what happens when players break them? And what advice do The FA offer? Which players have been fined because of Twitter? All this and more…
Writing Press Releases in Football – A How To – One of the key roles of a PR practitioner is media relations. Here, we write about what should be included in a press release and when they are used in football. There is also a template on a statement for a new managerial appointment – if you end up working in a football club’s press office, it something you’ll definitely end up writing!
NOTE: To view the most five popular posts on Inside The Game, click here.
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